UTILIZING INTELLECTUAL CAPITAL ON COMPANY PERFORMANCE IMPROVEMENT (A CASE STUDY IN HOSPITALITY, RESTAURANT AND TOURISM SUB SECTOR COMPANIES LISTED IN IDX)

Nowadays, business condition could not rely only on physical assets, yet managing intellectual capital as intangible asset is important to improve financial performance and win the market competition.Due to that reason, this study aims to show the significant effect of the intellectual capital indicators, namely HCE, SCE, RCE, and CEE on the financial performance of companies that are proxy by Net Profit Margin(NPM) and Return on Equity (ROE). The observed subjects in this study are hospitality, restaurant and tourism companies, with the observation period from 2010 until 2014. Secondary data from annual financial statements of sample companies that are published in Indonesia Stock Exchange or company’s official website have been chosen as the research data, while the data collection has been done by the method of literature and documentation. After applying the purposive judgement sampling, eleven eligible companies have been selected as samples.

This study used descriptive statistics test, classic assumption test and the significance test with panel data regression which were analyzed with the help of Eviews 8.0. The result showed that the indicators of the intellectual capital have a significant influence on NPM and ROE simultaneously. NPM is affected by the HCE and RCE, whereas both ROA and ROE were affected significantly by SCE and CEE.