FACTORIAL APPROACH OF THE COMPETITIVENESS IN THE BANKING MANAGEMENT SECTOR

Concerns vis-à-vis the issue of increasing the competitiveness of commercial banks is an actual one and which has attracted diverse personalities in the area of debates, such as scientists, economists, bankers, businessmen, investors and even the civil society, the banks being through their specific undertaken activities the institutions of general interest. Successful management of situations that are based on competitiveness can be achieved by applying some approaches, visions and varied methodologies between them, the factor approach being very important. In this regard, the article is focused on the development of the factorial approach of competitiveness management in the activity of commercial banks from the banking system of the Republic of Moldova.