The management of cash flows associates equally to the management of cash inflows and outflows, as well as to the administration of cash deficit or surplus. The biggest challenge from the enterprise point of view is to schedule adequately cash inflows and outflows to avoid shortages and ensure a rhythmic development of the enterprise.
Article’s importance arises from the role that management of cash flows has in the daily operations of an enterprise and the issue of ensuring economic efficiency of the decision to finance financial flows. Any activity requires spending money and should be conducted in such a way as to ensure sufficient financial flows. Author comes with a vision of factors that must be analyzed to ensure the financial equilibrium of the enterprise. The researched theme includes an analysis of the effectiveness of management of financial flows aimed at the enterprise level and presents a high level of originality, as it allows combining different concepts of financial management for the analysis and management of cash flows. Qualitative research techniques are used which facilitate the research perspective, enabling a deeper understanding of the investigated problem and the obtained information have a high degree of competence.