ECONOMIC ESSENCE OF COMPETITIVENESS OF AGRO-FOOD PRODUCTS AND ITS MANAGEMENT

Approach of the competitiveness of food products can be found in many research studies in the field. They reveal the essence of agro-food competitiveness, while expressing management tools and method. At the level of agro-food competitiveness management, this article highlights also the possibility of influencing factors determining the defining characteristics of the respective competitiveness.