CLASSIFICATION OF THE COMPETITIVENESS’ FACTORS AND NEW APPROACHES TO ASSESSING THE COMPETITIVENESS

The vector of development of Moldovan economy, as well as the world economy, is unstable. In order not to be exposed to external shocks, it is necessary to ensure sustainable growth of the national economy.Only an economy that offers competitive products can achieve this goal. The object of the research is represented by the factors influencing the competitiveness of a product, and the main goals are the structuring of competitiveness factors and the development of new approaches in assessing competitive advantages. The following empirical and theoretical methods have been used in the study: observation and data collection, the method of scientific abstractions, comparative analysis, regression analysis, economic and mathematical modelling. In this article, the author has developed and applied two new ways to assess competitiveness. The study showed that the Moldovan economy is based on the production of primitive goods, while in order to achieve stable economic growth it is necessary to redirect its resources to the production of high-tech products and products with high added value.